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The role of a brand manager
When it comes to a company, few things are more important than the brand. The brand forms your identity, but requires someone who can create it, safeguard it, and grow it. Because of this, you need...
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UI vs. UX design: What’s the difference?
User experience and user interface design are two different fields that have worked together for years in a symbiotic model system. This means that they are interdependent, and each contributes to the...
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What does a brand strategist do?
Brand strategy is an essential part of both product and design strategy. Apple may or may not have the most powerful devices on the market, but this brand of premium simplicity has millions of devoted...
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What does a brand designer do?
What sets memorable brands apart from the rest? It’s the brand design that leaves a lasting impression on consumers and shapes their perception of the brand. The visual aspects of a brand strategy —...
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What is a product designer? Skills, duties, and career path
Have you ever used an app so intuitive it felt like it could read your mind and knew exactly how to help you achieve your goal? Or have you visited a website that was so visually appealing you...
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Why not every UX problem needs to be solved
If someone told you that UX design is about solving user problems, they lied. Well, sort of. In an ideal world, you would research your target audience, spot the most important problems, and solve...
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A guide to AI ethics
Imagine a world where AI decides who gets a job, who qualifies for a loan, or even who receives critical healthcare. While this might sound scary, it might happen in the not so distant future. AI...
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A guide to identifying and improving bad designs
Without design, everyone would struggle to get anything done. A well structured, thought-out user experience allows you to engage with a product without becoming lost or overwhelmed. Unfortunately,...
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How can PMs benefit from generative AI
Over the last two years, developments in generative AI have accelerated the pace of work and all indications point towards this continuing into the future. PMs now can: Create an interactive prototype...
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Why copy and content should come before UX design
If asked to picture a great website, most people would focus on its visual design. No doubt, aesthetics are crucial for a positive user experience. However, it’s the website’s content that truly...
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7 steps to winning at product strategy
When it comes to product strategy, everyone has an opinion. Hundreds of books and articles discuss its importance and how to approach it and yet they often seem to do more harm than good. With so many...
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How PMs can best work with UX designers
Product management and user experience intersect in many ways. However, it can be challenging to differentiate the responsibilities and work distribution between the two. Because of this, it’s...
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How to think outside the box to create user-centric designs
This might be a hot take, but UX design isn’t that difficult. For the most part, people like consistency. When they need to do something, they want to already know what to do, where to go, and what...
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Collaboration between product management and marketing
For product-led companies, the roles of product marketing and product management are both crucial. Product managers lead the effort to build the right product, whereas product marketers ensure that...
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The importance of enablement for business success
Have you ever struggled to keep your sales and marketing teams aligned? Did you ever find yourself struggling to organize information for your sales team? Do you wish that there was someone to help...
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A day in the life of a product manager with schedule
In the last few decades, few positions have had such a meteoric rise as product managers. My first job as a PM was back in 2016 at Paytm, one of India’s biggest e-commerce companies where I joined as...
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UX/UI design for conversion: Leveraging CRO in design
Conversion design, or CRO-driven design, is becoming increasingly popular in the realm of UX design. After the VC bubble burst around 2022, companies realized that a great value proposition isn’t...
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Fiedler’s contingency theory of leadership: Definition, examples
Editor’s note: This article was reviewed and updated on 18 September 2024. The contingency model of leadership proposes that there isn’t a single “best” leadership style — rather, the ideal approach...
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A guide to the different types of product manager roles
Product management can be a lucrative career choice but it isn’t widely known or understood by most people. PMs hail from a wide range of backgrounds such as Marketing, Mathematics, Computer Science,...
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The best product rituals to position your team for success
For many years, “outcomes over outputs” was a common mantra in product management. This approach builds off of the idea that you shouldn’t celebrate when a team completes a story, feature, or...
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