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How to use social media to improve your product design career
Four years ago, I was in an uncomfortable position in my career. I worked in a company, but wanted to move and work elsewhere to continue my product design career. I sent my portfolio to many...
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Principal product manager: Responsibilities and career insights
A principal product manager typically leads the product management team, setting the product vision and strategy, collaborating with cross-functional teams, prioritizing features, and ensuring...
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Practical ways to improve your customer experience
Businesses worldwide have recognized the immense value and significance of good customer experience. This is especially important in the digital era where customers are empowered with choices,...
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Key lessons from failed products
To become a successful product manager, it’s a given that you have to work as hard as possible. You might have months of sleepless nights ahead of a product launch. And when it’s time to go live,...
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A guide to data science for product managers
AI is not a new field of work, and it’s definitely not limited to chatbots such as ChatGPT. Your credit score, your Instagram feed, the price of a BigMac, the ads on TV, your prescriptions, etc. —...
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Team alignment strategies: A guide to effective teamwork
Whenever I’m upset with my team and feel like I could just ditch them and do things on my own, I hear Velma Kelly from the hit musical “Chicago” signing “I can’t do it alone” in my head as a reminder....
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An overview of business operations
Business operations are the backbone of any organization. They encompass all the activities that keep a company running smoothly. Efficient operations directly impact productivity, cost management,...
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Crafting meaningful core values for your company
If you ever find yourself working at Amazon then as you go through your onboarding you’ll encounter Amazon’s core values, which are: customer obsession, long-term thinking, eagerness to invent, and...
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Building and scaling product teams in startups vs. large enterprises
In a startup, the product team often starts as a small, agile group of innovators. One person can wear multiple hats in startups. In contrast, large enterprises rely on specialized, well-structured...
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Associate product manager role and responsibilities
Back in 2016 I had a chat with my co-founder about me leaving the startup I had built with her for the last two years. After an emotional conversation, I packed my bags and came back to my city in...
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10 tips for a great project kickoff
Project kickoffs are an essential part of each initiative development lifecycle. They help you: Align all stakeholders Boost up team morale Establish goals and expectations Address concerns and risks...
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A PM’s guide to working with data analysts (DAs)
A dedicated data analyst (DA) on a team can be a game-changer for the quality and speed of product discovery, yet many product teams still don’t have them. There seems to be a lack of clear...
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The importance of marketing integration: Strategies and benefits
When it comes to creating an integrated marketing plan, you want to align marketing efforts to establish cohesive brand messaging. You can think of each marketing channel as a small piece of a larger...
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What does a UI designer do?
In a software development team, developers, designers, and product managers work collaboratively to one end goal — creating user-friendly software products. But these teams often adjust roles based on...
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A guide to UX design specializations
A guide to UX design specializations UX design is a broad field of expertise. It includes user research, wireframing, prototyping, and preparing perfect micro-interactions. Given the vastness of UX...
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Range of execution and influence in UX
I’ve been mentoring young designers for a long time, and a recurring question I get from them is how they can grow in their professions. Young leaders, too, want to know how to be sure when someone is...
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The Interaction Design Foundation: What it is and what it does
Do you ever feel lost in a sea of UX resources with no land in sight? Are you struggling to find a structured learning path to hone your design skills? The Interaction Design Foundation (IxDF) could...
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How to prepare for a UX interview
Getting a job in user experience design can be tricky, and in 2024, it’s especially challenging due to the competitive job market. Wherever you look, layoffs are happening for many different reasons —...
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A guide to the A3 problem-solving framework
Have you ever found yourself in a situation where you were faced with a problem and didn’t know where to start? While this can be a daunting scenario, there are a number of frameworks you can leverage...
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How to stay up-to-date with market dynamics
As a product manager, you need to understand how market trends and the competitive landscape changes over time. Staying up-to-date helps you react faster to market changes, better inform your...
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